CIPR launches new Digital Diploma qualification
The Chartered Institute of Public Relations (CIPR) has launched the Digital Diploma qualification to equip PR professionals with a strategic understanding of social and digital communication.
Taught at post-graduate level, the CIPR Specialist Diploma (Digital Communications) offers practitioners exposure to theoretical and practical digital communication frameworks that protect and enhance business reputation.
Candidates will review ethical, digital communication strategies, while learning about the disruptive impact of digital technologies on society and business, including the rise of social media influencers and citizen journalism.
Students will be expected to analyse research into stakeholder relationship management, community building and management, content creation and curation tools, platform selection and principles of evaluation. They will learn to measure and evaluate digital and social media activities with stakeholders and online communities, while considering legal and ethical implications.
The course is designed for both agency and in-house PR practitioners working in public relations, corporate communication, marketing communication, internal communication, public affairs or media relations, who have experience or responsibility for digital communication.
The qualification takes between six and eight months to complete and only requires 2-3 hours of studying per week.
We're excited to offer this qualification that emphasises a strategic approach to digital communication. Too often, a lot of well-intentioned time and resources simply result in ineffective noise. Successful digital communication requires as much, if not more, strategic thinking as other communication disciplines. Using communication theory and models will enable students to enhance their capabilities and develop more robust and effective digital communication plans.
About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).