CIPR launches new Skills Guide to strengthen internal crisis communication
The Chartered Institute of Public Relations (CIPR) has today published a new skills guide designed to help organisations protect their people, maintain trust, and support recovery through more effective internal crisis communication.
Internal Crisis Communication – exclusive to CIPR members - was developed by crisis communication specialist Alison Arnot Chart.PR FCIPR, and provides practical guidance for communicating with employees, contractors, and other internal stakeholders before, during and after a crisis. The guide emphasises the essential role of informed, engaged and supported employees in preventing harm and enabling organisational recovery post-crisis.
It also explores the seven stages of Internal Crisis Communication, a staged model that helps communicators meet evolving human and organisational needs from the first moments of crisis through to long-term recovery. It offers clear advice on message development, choosing the right channels, involving multiple organisational voices, and monitoring and adapting communications as crises unfold.
When an organisation faces a crisis, it is the people inside it who feel the impact first and who play the biggest role in its recovery. This guide recognises that reality and puts internal audiences at the heart of crisis communication. By giving communicators a clear, evidence-based framework, it helps them support their colleagues through uncertainty, maintain trust, and strengthen organisational resilience. I’m delighted that we are adding this important resource to our growing library of Skills Guides.
- Download the Internal Crisis Communication Skills Guide
- Log 5 CPD points for reading the guide
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 11,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).