London,
07
February
2018
|
14:14
Europe/London

CIPR launches panel to explore impact of Artificial Intelligence

#AIinPR group kicks off work with crowdsourced tool project

The CIPR has launched a panel to explore the impact of artificial intelligence on public relations and the wider business community.

The panel will aim to tackle three projects in 2018.

  1. A crowdsourcing exercise to characterise technology and tools that are helping public relations practitioners work smarter and more efficiently
     
  2. A skills framework that will seek to estimate the likely impact of artificial intelligence on the public relations workforce. It will aim to produce a paper for the World PR Forum in April
     
  3. A literature and content review to explore the impact of artificial intelligence on the public sphere. This project will aim to produce a discussion paper for practitioners

The panel has started its first project by inviting practitioners to submit examples of tools that characterise the impact of technology on public relations. Everyone who participates in the project will be cited in the results. 

The panel is made up of the following people all of whom have expertise in this developing area. It will be chaired by Stephen Waddington Found.Chart.PR, Hon FCIPR.

  • Chris Dolan Dip CIPR, FCIPR, Independent consultant
  • Kerry Sheehan MCIPR, Weber Shandwick
  • Stephen Waddington Found.Chart.PR, Hon FCIPR, Ketchum
  • Alastair McCapra, CIPR Chief Executive
  • Matt Silver MCIPR, Ketchum
  • Sharon O’Dea, MCIPR, Independent consultant
  • Andrew Smith MCIPR, Escherman
  • Maria Loupa, MCIPR, Liberty Communications
  • Professor Anne Gregory Hon FCIPR, University of Huddersfield
  • Jean Valin Hon FCIPR, Valin Strategic Communications
  • Ben Verinder, Found.Chart.PR MCIPR, Chalkstream
  • Dr Jon White Chart.PR, FCIPR, Independent consultant
Stephen Waddington Chart.PR, Hon FCIPR, Chief Engagement Officer at Ketchum, Visiting Professor at Newcastle University
The conversation around the impact of #AIinPR on culture and society is getting louder. The new CIPR panel will aim to characterise its impact on public relations practice, workforce and conversation in the public sphere.
Stephen Waddington Chart.PR, Hon FCIPR, Chief Engagement Officer at Ketchum, Visiting Professor at Newcastle University
Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).