CIPR launches #PR2014 as the Institute anticipates and looks forward to the biggest public relations trends of the New Year
The Chartered Institute of Public Relations (CIPR) has today launched #PR2014, a free 30-page downloadable guide to the biggest trends and issues affecting public relations across eleven sectors and twelve of the UK’s regions and nations.
This thought leadership document features contributions from each of the CIPR’s Groups and covers issues and trends including:
- The importance of the NHS as a barometer for gauging the public support and trust of politicians at a local and national level ahead of the 2015 General Election
- How the power of science, engineering and technology can drive economic growth and quality of life
- The changing attitudes of financial regulators to social media
- The impact of the 2014 Independence Referendum and the XX Commonwealth Games in Scotland
- The launch of new local television networks in Nottingham and Birmingham
- The 2014 Tour de France as an opportunity to bring inward investment and help boost the local economy in Yorkshire
One of my pledges as CIPR President for 2014 was to foster a stronger sense of community within the CIPR. To kickoff 2014 we’ve asked each of our member led groups to look forward to the next 12 months and share what hot topics and issues are on the horizon in their areas of knowledge and expertise.
The result is a powerful snapshot of the state of the public relations profession in the UK, where we see a profession adapting to media change and coming to terms with uncertainty in the global economy. It is a profession confident of its purpose and future, underpinned by the CIPR’s drive to improve professional standards.
A copy of the document can be viewed below and downloaded directly from Slideshare.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).