CIPR launches Professional PR Diploma
The Chartered Institute of Public Relations (CIPR) has relaunched its flagship qualification, following an extensive employer consultation aimed at aligning professional qualifications with the competences needed in PR practice.
The new CIPR Professional PR Diploma incorporates the practical needs of PR employers, whilst maintaining the professional rigour and standards associated with a Chartered Institute. The qualification features a new three-unit syllabus intended to provide students with the methods, tools and concepts they need to make an impact in their workplace.
This increased recognition of employers’ needs is evidenced by the assessment structure, which focuses on case study and in-work experience, testing students on their ability to relate concepts to practical problems.
Taught and assessed at masters level, the future-facing qualification is designed to meet the challenges facing public relations practitioners in 2016 and beyond.
The Professional PR Diploma is the result of listening and responding to employers' needs through the consultation programme, and consideration of a wealth of excellent research commissioned by CIPR and other bodies
I am grateful to all the agencies and other employers who have helped us reshape the Diploma to meet their business needs. Thanks to them, Diploma graduates will be excellently equipped for senior roles across the industry.
The Professional Diploma will replace the existing syllabus in October this year; more details will be released in the coming weeks. To register for the course please contact a teaching centre via the CIPR website.
The initiative forms part of a wider syllabus review of CIPR qualifications. The Professional PR Diploma is offered by teaching centres throughout the UK and overseas, either on a face-to-face basis, via online learning or a mixture of the two.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).