CIPR launches State of the Profession 2014/15 survey
The Chartered Institute of Public Relations (CIPR) has today launched its latest and most comprehensive survey of public relations professionals.
Now in its seventh year, the State of the Profession is the largest and longest running survey of its kind. The survey takes into account the views of CIPR members and non-members, and aims to reveal the issues and challenges facing public relations professionals. It covers a broad range of key issues including professional background, skills, recruitment and diversity.
The profession has come a long way since the initial survey in 2008. The State of the Profession survey gives us the chance to benchmark standards and assess how far we’ve progressed. It’s your chance to influence the policy, products and services that PR professionals need to get ahead in their careers. In 2014 we developed flexible working and paternity packages as a result of feedback from the State of the Profession survey. I urge you to help us build on the progress we’ve made by completing the survey and sharing it with your colleagues.
The CIPR has, for the first time, partnered with market research agency, Survation, who recently conducted a series of polls relating to the Scottish Independence Referendum. Survation will conduct all future research and fieldwork on behalf of the CIPR.
CIPR members and those subscribed to the CIPR's non-member mailing list will receive an email from CIPR President, Stephen Waddington, containing a link to the survey. Members and non-members are advised to check their spam filter for the email.
If you're interested in completing the survey and haven't received an invitation email, please contact CIPR PR and Policy Officer, Koray Camgoz
Read the research report from the State of the Profession 2013/14 survey below:
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).