CIPR launches updated Internship and Work Placement Toolkit 2025
The Chartered Institute of Public Relations (CIPR) has today launched its updated Internship and Work Placement Toolkit, providing comprehensive guidance to help PR practitioners and organisations create meaningful, fair, and inclusive work placement experiences that benefit both employers and those entering the profession.
The toolkit offers practical advice on the entire internship lifecycle, from recruitment and onboarding to supervision and career development. It emphasises the importance of fair payment, advocating that all interns should be paid at least the living wage. It also provides detailed guidance on recruiting for and promoting diverse and inclusive entry-level roles that promote social mobility within the PR profession.
Key features of the toolkit include:
- Guidance for onboarding, task and project management, feedback, and onward career support
- Tips on recruitment best practice and employment status definitions
- Recommendations on fair payment
- Practical advice on diversity, social mobility, and addressing ageism
In light of the skill shortages and war for talent we've seen in PR over the past few years, effective internship and work experience programmes are becoming an increasingly powerful tool for PR employers to nurture the next generation of practitioners. This toolkit provides valuable advice on best practice for recruiting interns and takes the guesswork out of designing and managing mutually beneficial internships. By taking on these recommendations, organisations can attract diverse professionals, improve productivity, and build a stronger skills pipeline for the future of our profession.
- Download the Internship and Work Placement Toolkit 2025
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 11,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).