CIPR members invited to take part in The Reputation Institute's ‘The Reputation Journey' study
In collaboration with the CIPR, Reputation Institute is conducting an international study entitled The Reputation Journey, which delves into the following five key aspects:
1. To what extent do executives understand the “Reputation Economy”?
2. What is the profile of the executive responsible for corporate reputation and what are his or her primary functions?
3. What place does this intangible occupy in a company’s global strategy?
4. How are company resources and investments allocated to reputation management?
5. How are companies using external support and advice?
CIPR members are invited to participate in this survey, and provide their view on corporate reputation, and how reputation management fits within a company’s strategy.
Here at Reputation Institute, as part of our commitment to thought leadership in corporate reputation management, we would like to learn more about the current situation of corporate reputation across several countries and industries. The Reputation Journey will be a study of reference for all reputation professionals, as well as an indispensable tool and valuable information source for reputation managers. Furthermore, the study will allow us to establish a set of best practices and trends on an international level in corporate reputation management.
The deadline for entries is Friday 1 March 2013 at 18:00.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).