CIPR National Conference to address Post-Brexit Role of PR
CIPR President Rob Brown will lead a National Conference for PR professionals on “Breaking Through the Noise” on 22 November, at the Barbican centre, London.
The theme will address the post-Brexit role of public relations, specifically:
• With the current political and economic climate in Britain at least in part due to a failure in communications, have we as a nation and a society undervalued the role of PR?
• What role can PR and communications play in rebuilding of Brand Britain?
• What changes will we see in the way PR is practiced in the future and what role will the PR profession play in ensuring that vital messages are communicated in a world of fragmented media?
Confirmed speakers include:
• Alex Aiken, Executive Director for Government Communications
• Colin Byrne, CEO UK & EMEA, Weber Shandwick
• Russ Brady, Head of Group PR, The Co-Operative Group
• Mimi Turner, Marketing Director, The LADbible Group
• Peter Cross, Communications Director, John Lewis
Despite living in an era of unparalleled access to information and the ability to engage across society, the prevailing ethos is uncertainty and anxiety. We have seen the reputation of communication-led campaigns brought low by the Brexit referendum but the UK also faces a decade of unique opportunity in which the creation, strengthening and sustaining of relationships will be critical.
As a profession, we must respond and grasp the opportunity for leadership. I want this conference to be a positive contribution to the public debate on how we shape our national story.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).