CIPR partners with ICAEW to offer financial training
The Chartered Institute of Public Relations (CIPR) has partnered with the Institute of Chartered Accountants in England and Wales (ICAEW) to offer financial planning courses for public relations professionals.
Introduction to Budgeting and Introduction to Financial Management have been designed by ICAEW to equip PR practitioners with the financial skills needed to deliver strategic value across senior levels within businesses.
The move follows findings from the CIPR's 2016 State of the Profession research, which revealed more than two thirds (68%) of PR recruiters sought budgeting and financial planning skills in senior hires - whilst only 2% of practitioners ranked financial skills amongst their strongest competencies.
Basic financial skills are imperative for all senior professionals no matter what their role is. The introduction of these courses aims to develop confidence and ensure the fundamentals of finance are well understood by PR professionals.
By working in collaboration with CIPR, we hope that the importance of financial awareness and business skills can be recognised across the communications profession.
Public relations is evolving into a strategic management discipline that is valued at the boardroom table. But in order to continue our march to professionalism, we need to venture outside of our comfort zones and acquire the generic financial and business skills that will allow us to deliver greater value in the boardroom.
These courses designed by ICAEW are an exciting addition to the CIPR's training portfolio and offer PR practitioners the perfect opportunity to diversify their skillset and prepare themselves for senior roles.
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