CIPR President appointed Visiting Professor at Newcastle University
Newcastle University has appointed CIPR President Stephen Waddington Chart.PR MCIPR as a Visiting Professor of Practice in Public Relations in the School of Arts and Cultures.
The Digital and Social Media Director for Ketchum, Stephen advises clients throughout Europe, as well as those assisted globally by the agency.
Stephen is a strong advocate of developing a stronger community of practice that brings together academia and practice in public relations.
In November 2013, Stephen wrote:
"My view is that without academic rigour and a historical perspective to support practice we’re limited to a craft and tactics. As a practitioner, channels may change over time but if your expertise is rooted in education and continuous learning, your core knowledge will be readily transferable.
Our business is changing incredibly quickly. We need research to help contextualise change, and smart thinking rooted in learning to help tackle issues such as planning, measurement and network theory.
In older professional disciplines such as business, engineering and medicine, academic and professional interests are aligned and work together for the benefit of the discipline."
There has never been a more exciting time to work in public relations. Today’s graduates are entering a profession that has a critical role in every area of a modern organisation. During the last two years I’ve had the opportunity to guest lecture across the UK as part of Ketchum’s commitment to the future of the profession. Taking up the role of Visiting Professor of Practice in Public Relations with Newcastle University is a privilege and a challenge that I’m very much looking forward to.
Stephen joins an existing team that already features two CIPR Fellows, a Member and a Dr in Financial Communications delivering the CIPR approved Masters PR course at Newcastle University.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).