CIPR PRide Awards celebrate Northern Ireland’s booming PR industry

Over 100 PR professionals gathered at the Merchant in Belfast last night for the 2023 CIPR Northern Ireland PRide Awards ceremony – the nation’s annual public relations showpiece.

Morrow Communications was the big winner on the night taking home ten Gold Awards including two each for their Translink Play it Safe NI campaign, which promoted responsible behaviours when using public transport, and for their Your Home work with AIB.  

Among Morrow Communications’ wins was the coveted PR Consultancy of the Year award, with the panel praising them for being a “well run business, with an emphasis on personal development” with “results that speak for themselves.”  

Belfast City Council was another big winner on the night, clinching two Gold Awards. The first was for the best Integrated Campaign for their Think again, #YourDogYourJob initiative which showed a “really strong use of research” to develop a campaign that successfully “impacted behaviour” and created “cleaner streets”. They also won In-House PR Team of the Year. 

Elsewhere, agency AIKEN earned gold in the Best Use of Media Relations campaign category for their work on Our Place in Space, a recreation of our solar system as a ten kilometre sculpture trail. Rumour Mill Creative Communications earned the Small PR Consultancy of the Year award with the judges calling them a “strong application in every respect."

Brittany Breslin Chart.PR, Chair of CIPR Northern Ireland

We are hugely proud of the number of talented and innovative PR practitioners in Northern Ireland and, once again, this year’s PRide Awards have shone a light on their incredible work. The sheer breadth and depth of the skill and professionalism displayed by so many different agencies, in-house teams, and independent practitioners working across the public, private, and voluntary sectors deserve to be celebrated. Well done to everyone who made the shortlist, and a massive congratulations to all the winners on the night.

Brittany Breslin Chart.PR, Chair of CIPR Northern Ireland

Full Gold Award winners from the 2023 CIPR Northern Ireland PRide Awards:  

  • Corporate and Communications Campaign – Morrow Communications, Asda Income Tracker: Spotlight on Spending Power 
  • Internal Communications Campaign – GRAHAM, GRAHAM Hub 
  • Consumer Relations Campaign – Morrow Communications, ‘Your Home’ with AIB 
  • Public Sector Campaign – Morrow Communications, Translink Play It Safe NI 
  • Public Affairs Campaign - Donate4Dáithí, Dáithí's Law 
  • Not-for-Profit Campaign – Coleraine BID, Coleraine Quarterly Magazine 
  • Healthcare and/or Wellbeing Campaign – LK Communications, Lidl NI: Tackling mental health with #SportForGood 
  • Integrated Campaign – Belfast City Council, Think again, #YourDogYourJob 
  • Low Budget Campaign – Morrow Communications, Barista Bar: #JustBrewIt 
  • Arts, Culture or Sport Campaign – Harriott Communications, Lyric Theatre makes history with Agreement  
  • Travel, Leisure or Tourism Campaign – Morrow Communications, Translink Little Explorers 
  • Best Use of Media Relations – AIKEN, Our Place in Space 
  • Best Channel Delivery – MCE and Belfast City Council, Belfast Stories: #IamBelfast. This is my story. 
  • Best Use of Content – Morrow Communications, Translink Play it Safe NI 
  • Best Event – Morrow Communications, ‘Your Home’ with AIB 
  • Environmental Campaign – Morrow Communications, Ballylumford Power2X – Powering NI’s Sustainability Journey 
  • Best Publication – The Irish News, The Irish News Young News Readers Media Project 
  • Best Long-term Campaign – Morrow Communications, AIB – Rebuilding in the Mortgage Market 
  • Best Long-term Client Care – NakedPR, Helping Building Northern Ireland’s Leading Waste Management Company 
  • Independent PR Practitioner of the Year – CECEZ Communications, Creating CECEZ – From Forest to Front Page. 
  • In-House PR Team of the Year – Belfast City Council 
  • Small PR Consultancy of the Year – Rumour Mill Creative Communications 
  • PR Consultancy of the Year – Morrow Communications 

View the full award winners list online


About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 10,000 members. 

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR). 

About the CIPR Northern Ireland 

CIPR Northern Ireland has around 250 members from students and junior professionals to the most senior practitioners. CIPR NI represents members with all levels of experience and from every sector of the PR industry, whether that’s a member of a small in-house team or an account manager creating global campaigns for a local agency. 

As the public relations industry locally continues to thrive, our membership grows year-on-year. CIPR NI members benefit from access to Meet the Media events, networking opportunities and CPD training. The organisation also hosts the annual CIPR NI PRide Awards, the leading awards ceremony in Northern Ireland to honour the best of the area’s PR professionals. 

About the CIPR PRide Awards 

The CIPR PRide Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions. Past winners continue to reap the benefits of their successes long after achieving them. Now in its 20th year, the PRide Awards attracted around 1,000 entries from public relations teams, consultancies and individuals across the UK.