CIPR PRide Awards celebrate Northern Ireland’s thriving Public Relations industry

More than 190 PR professionals gathered at Belfast’s Culloden Estate & Spa last night for the 2019 CIPR Northern Ireland PRide Awards ceremony – the nation’s annual public relations showpiece.

Translink, Northern Ireland's main public transport provider, were the big winners of the night, taking home four Gold Awards for their PR campaign to launch the country’s first ever Rapid Transit Service – Glider.

Judges praised Translink for delivering an “innovative and truly creative campaign” which “delivered impressive outcomes including passenger growth and increased revenue” and “punched above its weight to exceed its objectives for public benefit”.

Health and Social Care Board, Jago and Tourism NI, LK Communications and JComms picked up two Gold Awards each, with the latter winning the coveted Outstanding Public Relations Consultancy award.

In the individual categories, Age NI’s Gail Whyte MCIPR was named Outstanding Young Communicator and Maurica Mackle Chart.PR, FCIPR took the title of Outstanding Independent Practitioner.

Rachel Burgoyne MCIPR, Chair of CIPR Northern Ireland
Once again, the quality of entries to this year’s CIPR Northern Ireland PRide Awards has surpassed all expectations. This is testament to the innovation, professionalism and drive of our thriving PR industry. We can be proud of our agencies, in-house teams and independent practitioners, working across the public, private and voluntary sectors, as they continue to showcase our talents, ambition and capabilities on the world stage.
Rachel Burgoyne MCIPR, Chair of CIPR Northern Ireland

Full Gold Award winners from the 2019 CIPR Northern Ireland PRide Awards:

  • Corporate and Business Communications Campaign – Translink, Glider Launch - Energising Belfast
  • Consumer Relations Campaign - Translink, Glider Launch - Energising Belfast
  • Public Sector Campaign - Translink, Glider Launch - Energising Belfast
  • Not-for-Profit Campaign - Q Radiothon, Together We Can
  • Healthcare Campaign - Health and Social Care Board, Adoption Changes Lives
  • Integrated Campaign - Jago and Tourism NI, We've Come A Long Way
  • Low Budget Campaign – Health and Social Care Board and Public Health Agency, Stay Well This Winter
  • Arts, Culture or Sport Campaign - JComms and National Museums NI, Tim Peake's Spacecraft
  • Travel, Leisure or Tourism Campaign - LK Communications, Armagh Food & Cider Festival 2018
  • Regional Campaign of the Year - Translink, Glider Launch - Energising Belfast
  • Best Use of Media Relations - Birdsong Communications and 1 Vision PR, Milesian Manor - Exceptional Standards, Exceptional Results
  • Best Use of Social Media - Antrim and Newtownabbey Borough Council, #iRecycleRight campaign
  • Best Use of Content - LK Communications, Armagh Food & Cider Festival 2018
  • Best Use of Photography or Design – Portview, Lunch Atop A Skycraner
  • Best Use of Influencer Relations - Jago and Tourism NI, What's Keeping You?
  • Best Event - Massive PR, Sheeran by Lowden - Born to Play
  • Issues, Crisis or Reputation Management – Public Prosecution Service for Northern Ireland, Earning trust and building public confidence; communicating the Bloody Sunday decisions
  • Outstanding Young Communicator - Gail Whyte MCIPR, Age NI
  • Outstanding Independent Practitioner - Maurica Mackle Chart.PR, FCIPR, Mackle Communications
  • Outstanding In-House Public Relations Team – Mid and East Antrim Borough Council
  • Outstanding Small Public Relations Consultancy - RNN Communications
  • Outstanding Public Relations Consultancy - JComms

To view the full results, please visit the CIPR Awards website.

To be the first to hear about the 2020 PRide Awards, please complete our short online form.


About CIPR Northern Ireland

CIPR Northern Ireland is a national group of the Chartered Institute of Public Relations and has been representing public relations professionals in Northern Ireland since 1965. The group comprises more than 300 PR practitioners from a broad range of professional backgrounds.

About the CIPR PRide Awards

The CIPR PRide Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions. Past winners continue to reap the benefits of their successes long after achieving them. Now in its 16th year, the PRide Awards attracted around 1,000 entries from public relations teams, consultancies and individuals across the UK.

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).