CIPR PRide Awards showcase North East’s PR excellence

More than 100 PR professionals gathered at the Common Room in Newcastle last night to celebrate the 2023 CIPR North East PRide Awards – the region’s premier annual public relations event.

The South Tyneside and Sunderland NHS Foundation Trust were the big winners on the night, clinching four Gold Awards including awards in the best Healthcare and/or Wellbeing Campaign and Low Budget Campaign categories. Their “BIG STSFT Team Talk” earned the judge’s plaudits for its inclusive approach, engagement strategy, and the diverse cross-section of people involved. 

Other big winners included transport operator Nexus whose Metro Flow project saw them take home a hat-trick of Gold Awards, including for best Long-term Campaign and best Integrated Campaign. Their entry received commendations for its comprehensive planning and measurement, as well as the significant results achieved on a modest budget.

DTW was the big winner amongst the agencies, picking up three awards including two for their Find Your Dance Space campaign with the Imperial Society of Teachers of Dancing. The campaign was recognised by judges for its thorough research, execution, and strategy which built well on the post-pandemic public aspiration for healthy living and mental well-being.

Agency Gardiner Richardson was rewarded for their impressive performance throughout the year, commitment to continuous professional development, and thorough knowledge of the industry and local market which saw them win the PR Consultancy of the Year award.

Other winners included McBryde & Co who won the Small PR Consultancy of the Year title, Layford Creative who walked away with the Independent PR Practitioner of the Year award, and Georgia Godsmark of Northumberland County Council who was crowned Outstanding Young Communicator of the Year.

It has been yet another remarkable year for the public relations profession in the North East. These awards represent a fantastic opportunity to gather together and celebrate the brilliance and creativity of the teams and professionals across our region. The PRide Awards are a highly anticipated event in the communications calendar, and this year’s celebrations did not disappoint. Every entry, whether nominated, shortlisted, or victorious is testament to the immense talent in our region that we should all be immensely proud of.

Deb Sharratt Chart. PR, FCIPR, Chair of CIPR North East

Full Gold Award winners from the 2023 CIPR North East PRide Awards

  • Internal Communications Campaign – South Tyneside and Sunderland NHS Foundation Trust, The BIG STSFT Team Talk 
  • Consumer Relations Campaign – Northumbrian Water, Affordability and Priority Services 
  • Public Sector Campaign – NHS North East and North Cumbria Integrated Care Board – #OUCH #BYEBYEUTI 
  • Not-for-Profit Campaign – DTW, Find Your Dance Space 
  • Healthcare and/ or Wellbeing Campaign – South Tyneside and Sunderland NHS Foundation Trust, The BIG Money Team Talk 
  • Integrated Campaign – Nexus, Metro Flow 
  • Low Budget Campaign – South Tyneside and Sunderland NHS Foundation Trust, #OurTeamTrust – Nursing Recruitment Campaign 
  • Best Use of Media Relations – Durham University, Celebrating citizen science 
  • Best Channel Delivery – South Tyneside and Sunderland NHS Foundation Trust, Our People Podcast 
  • Best Use of Content – DTW, Find Your Dance Space 
  • Best Event - Nexus, Metro’s new train launch 
  • Environmental Campaign – McBryde & Co, A new plan for the planet 
  • Best Long-term Campaign – Nexus, Metro Flow 
  • Best Long-term Client Care – DTW 
  • Outstanding Young Communicator of The Year – Georgia Godsmark, Northumberland County Council 
  • Independent PR Practitioner of the Year – Layford Creative 
  • Small PR Consultancy of the Year – McBryde & Co 
  • PR Consultancy of the Year – Gardiner Richardson

View the full list of winners online.


About the Chartered Institute of Public Relations 

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 10,000 members. 

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).

About the CIPR North East

CIPR North East represents around 300 PR and communications professionals working or living in the area between the Scottish Borders and North Yorkshire. Our members work in-house in the public, private and voluntary sectors, in consultancies, or as independent practitioners. 

About the CIPR PRide Awards

The CIPR PRide Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions. Past winners continue to reap the benefits of their successes long after achieving them. Now in its 20th year, the PRide Awards attracted around 1,000 entries from public relations teams, consultancies and individuals across the UK.