Winner of CIPR PRIME Research Fellowship announced
The Chartered Institute of Public Relations (CIPR) has announced that the 2012 PRIME Fellowship has been awarded to Holly Daulby in recognition of her outstanding achievements in academia and her interest in applied public relations research.
The CIPR PRIME Research Fellowship is awarded on annual basis to a worthy recipient who receives a £4,000 stipend along with a six week placement at PRIME research, a fast-growing global leader in strategic communication research, based in Oxford. As this year’s Fellow, Holly will learn about public relations research including data collection and analysis and interpretation of results, culminating in the completion of a paper on contributing to the body of knowledge in applied public relations research.
Holly, a recent Masters graduate of Public Relations at De Montfort University, Leicester, one of CIPR’s recognised courses, is currently completing her Fellowship, producing a research paper examining BP’s media reputation post 2010’s Deep Water Horizon oil spill and the impact their role as a London 2012 Games sponsor has had on their media standing.
I hope to gain an insight into the importance of PR research in a constantly evolving industry whilst learning about the evaluation systems in place and in-depth analysis which occurs 'behind the scenes'. Undergoing such a unique opportunity as this Fellowship, particularly with such innovative and influential partners as the CIPR and PRIME research, is hugely beneficial and rewarding to me as a recent graduate in my future career.
We are delighted to welcome Holly as the third recipient of the CIPR PRIME Research Fellowship. I personally owe where I am today in PRIME to my early days as a Fellow. The Fellowship aims to generate interest in public relations, help develop PR knowledge and promote the career path opportunity in research.
Congratulations to Holly on her outstanding win and I look forward to receiving Holly’s final report paper. I’d like to thank PRIME for partnering with the CIPR on this Fellowship; the award is a great start to the journey of professional development for PR practitioners at the start of their career.
Catch up with how Holly is currently progressing with her Fellowship via the CIPR Conversation.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).