CIPR publishes exclusive AI webinars
The CIPR has published two new webinars to help members understand the use of Artificial Intelligence (AI) and machine learning in business and public relations.
The first webinar, AI Through the Looking Glass, is delivered by the Founder of the Southampton Data Science Academy, Regius Professor Dame Wendy Hall. It reveals the evolution of AI, as well as the challenges and opportunities it presents for business and society.
The second webinar, entitled AI and Data Science - Are you ready?, features insight from four AI leaders - including the CIPR's #AIinPR Panel Vice-Chair Kerry Sheehan Chart.PR, MCIPR - on topics including how AI affects public relations practice.
The webinars are worth 5 CPD points each.
Last year, our #AIinPR research revealed 12% of PR skills could be complemented or replaced by AI today, with a prediction that this could climb to 38% within five years. These webinars form part of our effort to educate the PR practitioners on the benefits and opportunities presented by AI and machine learning. I'd like to thank Southampton Data Science Academy for producing the webinars on our behalf.
About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).