CIPR republishes 'Research, Measurement and Evaluation in Public Relations and Communication Management' with updated credits

CIPR statement from Chief Executive, Alastair McCapra

Yesterday, we published our first Professional Practice Review entitled 'Research, Measurement and Evaluation in Public Relations and Communication Management'. Unfortunately, the published version of this document did not correctly credit the respective roles of the different contributors who produced the work. 

Today, following a discussion with all three contributors, we are republishing it with updated credits to Dr Heather Yaxley as Editor and Dr Jon White and Andrew Bruce Smith as key contributors.

When we publish content as valuable as this document, it is important for us to ensure that proper credit is given to the members and other contributors who make our work possible. Yesterday we failed to do this properly and we are glad to be able to put it right.

I am very sorry that this has caused embarrassment to our contributors and that our error marred what should have been a positive launch for the publication.

I’d like to thank Heather, Jon and Andrew for helping us to resolve the matter swiftly.  

Alastair McCapra, Chief Executive 


Download the new Professional Practice Review here


Notes to editors

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).