CIPR Scotland PRide Awards showcase exceptional PR practice
Over 300 public relations professionals from across Scotland gathered at Edinburgh’s Assembly Rooms yesterday evening for the nation’s annual celebration of outstanding PR practice.
VisitScotland enjoyed a stellar evening, claiming four prestigious prizes including Outstanding In-House Public Relations Team. The consumer arm of Scotland’s national tourist board struck gold in the Internal Communications category for their innovative #ScotSpirit campaign, which creatively inspired colleagues to be proud of the organisation, as well as their country.
Weber Shandwick secured four Gold Awards, including the Outstanding Young Communicator title for Senior Account Executive, Julie Brander MCIPR. The consultancy also won Gold in the Healthcare Campaign category for their ‘Ask Once, Get Help Fast’ campaign, which was credited for helping change the way mental health is perceived and managed in Scotland.
Holyrood PR and Smarts Communicate with The Scottish Government Marketing were both double-Gold winners, with the latter honoured twice for work on Scotland’s Winter Festivals. Their impactful campaign was praised by judges for “achieving global reach” following extensive research.
The highly competitive Outstanding Small PR Consultancy and Outstanding PR Consultancy trophies were awarded to Perceptive Communications and Wire Media, respectively.
The PRide Awards are the perfect showcase for best public relations practice in Scotland. Judged by a panel of PR practitioners from outside the nation, the awards recognise excellence in public relations and communications, with objectives achieved through robust monitoring and evaluation. As ever, the standards this year were extremely high and it is a real tribute to the talent within the industry in Scotland that there were so many entries shortlisted.
Winning a PRide Award is proof to clients and colleagues that you are judged to be among the best in your profession. I’d like to offer my congratulations to everyone who made the shortlist of this year’s Scotland PRide Awards and wish them every success in the future.
Full Gold Award winners from the 2016 CIPR Scotland PRide Awards:
- Corporate and Business Communications Campaign - Holyrood PR, Scottish Business Resilience Centre: Cracking the Media
- Internal Communications Campaign – VisitScotland, The Spirit of Scotland
- Consumer Relations Campaign – VisitScotland, Year of Food and Drink 2015
- Public Sector Campaign - Fife Council, Help a child to Grow
- Community Relations Campaign - Grayling Scotland & M&S, Spark Something Good Edinburgh
- Public Affairs Campaign - Cancer Research UK, Scotland Vs Cancer
- Not-for-Profit Campaign - Pagoda Porter Novelli, Rock Trust Sleep Out 2015
- Healthcare Campaign - Weber Shandwick, Ask Once, Get Help Fast
- Integrated Campaign - The Scottish Government and Four Scotland, CSE: Bringing a hidden crime into the open
- Low Budget Campaign - Holyrood PR, Scottish Business Resilience Centre: Cracking the Media
- Arts, Culture or Sport Campaign - Smarts Communicate and The Scottish Government Marketing, Scotland's Winter Festivals
- Best Use of Media Relations - Weber Shandwick, Bone Appetit! ICMI's Dog's Dinner
- Best Use of Social Media - Smarts Communicate and The Scottish Government Marketing, Scotland's Winter Festivals
- Best Use of Photography or Design - Weber Shandwick, From Rags to Riches
- Best Publication - West Dunbartonshire Council, Housing News
- Best Event - Real PR and Real Food Real Folk, Let's Eat Glasgow!
- Issues or Crisis Management -The City of Edinburgh Council, Managing the City's Emergency School Closures
- Outstanding Young Communicator - Julie Brander MCIPR, Weber Shandwick
- Outstanding Independent Practitioner - Lisa Palompo Dixon MCIPR, Palompo PR
- Public Sector Team of the Year - VisitScotland
- Outstanding In-House Public Relations Team - VisitScotland
- Outstanding Small Public Relations Consultancy - Perceptive Communicators
- Outstanding Public Relations Consultancy - Wire Media