CIPR Social Media Panel launches new Social Media best practice guide
The Chartered Institute of Public Relations (CIPR) Social Media Panel (#CIPRSM), one of the public relations industry’s most progressive groups in digital and social media communication, has today launched a new updated version of its 30-page free best practice guide on managing social media campaigns.
The guide focuses on the following elements:
- definition of social media
- dos and don’ts of social media
- planning social media
- legal considerations
- security considerations
- advice for employers
- social media measurement.
Available for both CIPR members and non-members, the document builds on previous #CIPRSM documents such as the Social Media Monitoring Guide (published in July 2013) and best-selling publications Share This and Share This Too. It was developed by Michelle Goodall MCIPR, in collaboration with fellow panel members, Simon Collister MCIPR, Dan Tyte MCIPR, Mark Pack MCIPR and Andrew Smith MCIPR.
We originally published Social Media Guidelines for the Chartered Institute of Public Relations in 2011. The aim was to help members navigate a rapidly evolving communications landscape. Two years on, social media has become increasingly mainstream. The number of social media users and channels has exploded. Organisations have had to quickly adapt to evolving and fragmenting social media platforms and work within new legal and governance frameworks. We hope that these updated guidelines continue to provide a useful introductory guide to the core principles for developing communications strategies and campaigns including social media. We've added new sections on planning social media, security considerations, advice for employers and a more detailed section on legal considerations. The CIPRSM panel is committed to best practice in social media activity in our industry and will continue to update guidance on key areas as the landscape changes.
This updated guidance from the CIPR is timely in the week that the UK Attorney General highlighted some of the legal issues relating to social media usage. The document from the CIPR complements the Code of Conduct and provides pragmatic advice for practitioners related to the burgeoning area of social media.
A copy of the document can be accessed via Slideshare and downloaded via the right hand column on this page.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).