CIPR-supported Creative Shootout opens for 2023 entries

The CIPR-supported 2023 Creative Shootout Awards is back for its sixth year and open for entries.

Celebrating the best creativity across the public relations and marketing professions, the done-in-a-day creative award is calling on agencies to show off their creative clout for this year’s Charity of the Year, FoodCycle. FoodCycle supports communities across the UK feeding the hungry, providing company and warmth to the lonely, all while using food that would otherwise go to waste.

Agencies have until close Monday 28th November to submit an entry via The entry can be in any digital content format and must be viewed or listened to in 60 seconds or under. From all entries, eight finalist agency teams will be selected to go on and compete in the live head-to-head Final Show at Picturehouse Central in London, on Thursday 26th January 2023. One agency will walk away with a new client and £10,000.

The Creative Shootout is supported by associations including the CIPR, IPA, CMA and IAB UK.

Alastair McCapra, CIPR Chief Executive

I'm very pleased to support the Creative Shootout again this year and would encourage agency members to consider submitting an entry. Entering is a fantastic way to flex your creative muscles, to see how others approach a brief, and to meet fellow professionals. And all for a fantastic cause. Best of luck to all those who enter.

Alastair McCapra, CIPR Chief Executive
Mary McGrath MBE, CEO of FoodCycle

Demand for our services is increasing exponentially and in order to continue supporting communities across the country we need the best and most creative ideas to turbocharge us into the hearts and minds of the nation.

Mary McGrath MBE, CEO of FoodCycle
Creative Shootout Founder, Johnny Pitt

As we celebrate our sixth year, the cost of living crisis is the biggest crisis facing our country today.  And with the provision of a warm meal, a safe place to meet, company and much more, FoodCycle is one of the most relevant and needed charities of our times.  They now just need the help of the creative community to be put on the national stage, where they belong.

Creative Shootout Founder, Johnny Pitt

For further information including encouragement on how to enter from FoodCycle ambassador Michael Sheen, visit


About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).