CIPR-supported Creative Shootout opens for 2025 entries
The CIPR-supported 2025 Creative Shootout Awards – the UK’s done-in-a-day creative-for-good awards celebrating the best creativity across the public relations and marketing professions – is back for its eighth year and open for entries.
This year’s charity theme is ‘Hidden Disabilities’ and from all the charity entries received over the Summer, Epilepsy Action has been chosen as the Shootout’s Charity of the Year 2025. The competition is open to any agency (integrated, advertising, PR, digital, social, brand, experiential or other), in-house, or freelance team to enter by submitting a 60-second entry at www.creativeshootout.com. The entry must be relevant to this year’s theme of ‘Hidden Disabilities’ or Epilepsy Action.
Epilepsy Action, which celebrates their 75th anniversary in 2025, provides support for those living with epilepsy and their families. Millions of seizures happen every day and Epilepsy Action’s mission is to provide the right resources, advocacy and education to improve the lives of the 630,000 people currently living with epilepsy in the UK.
Entry to this year’s awards is open until 29th November 2024, after which eight teams will be chosen by a panel of high-profile judges to take part in the Live Final Show on Thursday 30th January 2025, held at the iconic BAFTA in Piccadilly, London.
On Live Final day, the eight teams will receive the charity’s creative brief at lunchtime. They then have just four hours to work on their creative before pitching it back in the evening, in just eight minutes each, to the judges and a live audiences of hundreds.
A winning team is crowned on the night and walks away with Epilepsy Action as a new client, a £10,000 prize and support from a range of significant partners, including Clear Channel, Acast and markettiers to bring their campaign to life later on in 2025.
We’re absolutely delighted to be chosen for the 2025 Creative Shootout. This offers us a fantastic opportunity to work with an incredible creative team to get epilepsy on the map and part of a national conversation. Time and time again we are told about the stigma and isolation that comes with an epilepsy diagnosis, and for the 630,000 people in the UK living with the condition it’s time for that to stop. We need help to get this under-resourced and rarely talked about condition the profile it deserves and make a real difference to the lives of people living with epilepsy.
I'm very pleased to support the Creative Shootout again this year. It’s great news that the award is now open to all teams – in-house, agency, and freelancers – and I would encourage members to consider submitting an entry. Entering is a fantastic way to flex your creative muscles, to see how others approach a brief, and to meet fellow professionals. And all for an important cause. Best of luck to all those who enter.
Who knew so many people are living with epilepsy? The prejudices surrounding it in society and in the workplace are colossal. The Shootout will change this, through the incredible power and decency of the creativity community.
The 2025 Judging Panel includes:
- Kim Allain – Associate Creative Director, Golin
- Olivia Blairman – Managing Director, Coolr
- Kate Brazier – Managing Director, The Romans
- Nicky Bullard – Group Chief Creative Officer, MullenLowe Group UK
- Daniel Fox-Evans – Creative Director, The Kitchen London (KraftHeinz)
- Eric Fulwiler – Co-Founder and CEO, Rival
- Johnny Pitt – Founder, Launch PR and The Creative Shootout
- Harjot Singh – Global Chief Strategy Officer, McCann Worldgroup
- Rebekah Smith – Deputy Chief Executive, Epilepsy Action
- Tanya Whitehouse – CEO, ELVIS
The Creative Shootout is supported by the leading industry associations including The CIPR, IPA, DMA, The Advertising Association, IAB and thenetworkone.
For more information and to enter visit creativeshootout.com.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 11,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).