CIPR supports AMEC in Measurement Week initiative
The CIPR has pledged its support to the International Association for Measurement and Evaluation of Communication (AMEC), who has announced plans to hold ‘Measurement Week’ in September to fill the gap between the understanding of the value of PR measurement and the action needed to turn this understanding in to action.
The 'how' of PR measurement has long been solidified. What is lacking, however, is the widespread adoption of these techniques which in turn devalues PR as a business discipline. AMEC’s Measurement Week is being established to help fill that gap. This could be the most exciting initiative from AMEC since we founded the Barcelona Principles framework. Our aim is to get not only AMEC members but the communications and marketing industries behind it.
Alongside the CIPR, the ICCO and PRCA have also pledged their support. AMEC hopes other member professional and trade bodies throughout the world will also sign up.
The CIPR is firmly behind AMEC in its ambition to raise awareness and educate practitioners and the broader business community in the critical area of public relations measurement. We will support AMEC during Measurement Week with collateral, learning and development, and tools.
This is a brilliant idea and we are very proud to support Measurement Week. The success of the PR Guide to Measurement, which the PRCA and ICCO launched with AMEC, proves that measurement is firmly on the agenda for PR practitioners.
As part of Measurement Week (15-19 September), AMEC members throughout the world will hold a series of events in their countries with employees, clients and press to create better understanding around the latest thinking in measurement and analytics.
Measurement Week will be led by AMEC’s three International Chapters in North America, Asia Pacific and Europe, representing AMEC members in over 40 countries. AMEC also hopes to gain the support of PR member trade associations internationally.
Barry Leggetter, CEO of AMEC, said the three AMEC International Chapters were even now planning activities in their regions for September.
Leading international management consultancy, Booz Allen Hamilton, an AMEC member, has already pledged its support.
The key activities making up Measurement Week will be:
- Series of country events organised by AMEC members with their staff and clients
- Webinar series organised by Booz Allen Hamilton
- Opportunities for internal communications activities within AMEC member companies
- Launch of new research to provide new information on measurement trends for workshops and seminars with AMEC partner organisations
- Social media outreach using the hashtag #amecatwork.
As part of its Global Education Programme, AMEC will this month launch an International Speakers Bureau with a commitment to making communications research leaders available to speak at top conferences. It will also run a regular webinar series.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).