CIPR supports new AMEC initiative to measure the effectiveness of social media communications
The CIPR is supporting a new initiative to measure the impact of social media. Announced today at AMEC’s International Summit on Measurement in Amsterdam, the Social Media Measurement Frameworks and User Guide have been developed by AMEC’s social media measurement committee.
The initiative offers practical tools and a consistent, meaningful approach to measuring social media that can be applied in any organisation regardless of size. By providing a clear link from the planning stage, to setting objectives, to measuring results, the Frameworks provide a straightforward method of ensuring social media measurement success.
The ability of the Frameworks to operate effectively across the communications discipline, regardless of type and objectives, has resulted in industry-wide support. As well as the CIPR, endorsement is being given by the PRCA and Cabinet Office, with the Cabinet Office basing all UK Government digital communications measurement around the framework.
Click here to view the interactive User Guide, Frameworks, menu of suggested metrics, video and case study: http://www.social-media-measurement-framework.org/wp-content/uploads/2014/06/Social-Media-Measurement-Framework.pdf
This is an important new initiative from AMEC providing a best practice approach to social media measurement. The Frameworks make it easier for communication professionals to plan, monitor and measure their social and digital media results against their individual, tailored objectives in a credible, meaningful and consistent manner.
Using the Frameworks will allow users to show value across all stages of the communications funnel from output to out-take and outcome.
One of the beauties of social media for PRs who had long struggled to prove the impact of their work was its inherent measurability. But with so many different tools all professing to measure something or other and with very few linking to real campaign and business objectives, it’s easy to see how confusion has reigned for clients, the C-suite and communicators themselves. What the AMEC Social Media Measurement Frameworks do is give a uniformity of approach while allowing flexibility in application.
PRs can and should use them at the outset of conversations and campaigns to ensure evaluation is built in before a button is pushed. That’s how PRs can make certain our work on social media has both the influence and impact we know it deserves.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).