CIPR supports new AMEC initiative to measure the effectiveness of social media communications

This is an important new initiative from AMEC providing a best practice approach to social media measurement. The Frameworks make it easier for communication professionals to plan, monitor and measure their social and digital media results against their individual, tailored objectives in a credible, meaningful and consistent manner. Using the Frameworks will allow users to show value across all stages of the communications funnel from output to out-take and outcome.

One of the beauties of social media for PRs who had long struggled to prove the impact of their work was its inherent measurability. But with so many different tools all professing to measure something or other and with very few linking to real campaign and business objectives, it’s easy to see how confusion has reigned for clients, the C-suite and communicators themselves. What the AMEC Social Media Measurement Frameworks do is give a uniformity of approach while allowing flexibility in application. PRs can and should use them at the outset of conversations and campaigns to ensure evaluation is built in before a button is pushed. That’s how PRs can make certain our work on social media has both the influence and impact we know it deserves.