CIPR to hold candid discussions with Northern Ireland business leaders

The Chartered Institute of Public Relations (CIPR) will hold a series of high-level talks with selected business leaders from Northern Ireland, Scotland and Wales to gauge the level of impact made by public relations on UK businesses.

Having held highly productive discussions with former UK Ambassadors and business leaders in England, the CIPR’s Foresight Panel plans to conduct further interviews with Northern Ireland’s business and government leaders in Belfast, on the 12 January 2017.

The purpose of the talks will be to gather views on public relations practice and its potential to influence business reputation, expansion and global reach.

Alastair McCapra, CIPR Chief Executive
In order for PR to solidify its position as a strategic management function, it must understand where it delivers value and where it needs to improve.

The Foresight Panel’s findings have so far revealed a fascinating range of opinions on public relations and I look forward to hearing the views of Northern Ireland's business leaders in the new year.
Alastair McCapra, CIPR Chief Executive

The interviews form part of the Panel's wider research into the emerging issues impacting public relations over the next five years.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).