London,
14
January
2015
|
13:24
Europe/London

CIPR to publish an anthology of modern-day public relations best practice

On Wednesday 3 February, the Chartered Institute of Public Relations (CIPR) and Kogan Page are to publish ‘Chartered Public Relations: Lessons from Expert Practitioners’, as part of the 10th anniversary celebrations of the CIPR’s Royal Charter.

Edited by CIPR Past President Stephen Waddington Chart.PR MCIPR, the book is an anthology of modern-day public relations best practice from current Chartered Public Relations Practitioners.

The book makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics including the shift to the open organisation, and the impact of the globalisation of markets in public relations.

Featuring contributions from 20 public relations experts across a range of sectors and companies including Specsavers, Thomson Reuters, Pielle Consulting and the University of Cambridge, it's intended to inspire a new wave of professionals to take up the challenge of achieving Chartered PR Practitioner status.

Stephen Waddington Chart. PR MCIPR, European Digital & Social Media Director at Ketchum & CIPR Past President
I hope that my year as President will be characterised as a period when the CIPR reasserted a commitment to professionalism as set out by the founders of the Institute of Public Relations (IPR) in 1948, and committed to statute through its Royal Charter in 2005.

This book is an important contribution to this effort, creating a substantive showcase of the work of Chartered PR Practitioners encouraging others to aspire to Chartered status, and celebrating public relations making the shift towards a clearer vision of professional standards.
Stephen Waddington Chart. PR MCIPR, European Digital & Social Media Director at Ketchum & CIPR Past President

An electronic sample chapter ‘Putting citizens at the heart of public relations: Public relations and public value’ by CIPR Past President, Paul Mylrea Chart.PR FCIPR, is now available to download.

Paperback copies of the book can now be pre-ordered from the Kogan Page website (RRP: £29.99), with e-books (RRP: £29.99) also available on publication from Amazon, and other reputable online booksellers.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).