CIPR unveils new 2025-2029 strategy
The Chartered Institute of Public Relations (CIPR) has today launched its new strategy for 2025-2029. Having worked on it with members, the strategy outlines the Institute’s vision to equip PR professionals worldwide to make a positive difference in business and society through chartership, innovation, and inclusion.
It is built on four strategic priorities: Chartership & Lifelong Learning, Leading Practice Development, Advocacy, and a Diverse and Collaborative Community. Through these pillars, the Institute will advance its journey towards making PR a predominantly chartered profession, support practitioners in adapting to technological changes including AI, act as a trusted voice for the industry, and work to remove barriers to entry within PR.
Key initiatives the Institute has planned for 2025 include raising the profile of chartered status and ensuring representation of Chartered Practitioners on boards, maintaining its position as the leading global AI training provider for PR professionals, continuing the 'Lobbying for Good Lobbying' campaign to support efforts to rebuild public trust, and working towards the renewal of its National Equality Standard accreditation in 2026.
Our new strategy responds to the evolving needs of our profession at a crucial time. By focusing on chartership, embracing technological innovation, and fostering inclusion, we're ensuring PR practitioners have the support and recognition they need to succeed. Our commitment is to build a profession that looks to the future with confidence while maintaining the highest professional standards.
- Read our new five year strategy
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 11,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).