CIPR urges members to submit evidence for government Covid-19 communication report

The Government Communication Service (GCS) COVID-19 Advisory Panel has issued a call for information and evidence about the impact of the coronavirus pandemic on the communication profession.

The Panel plans to publish a far-ranging report exploring the impact of the crisis and the opportunities it presents. Areas of interest include:

  • alignment with management
  • employee engagement
  • virtual working
  • real time polling
  • social listening
  • new content and channel approaches

The report will be supported by robust analysis of in-depth research, including interviews with industry leaders.

The Panel is chaired by Alex Aiken, Executive Director, GCS. Its membership includes senior representatives from professional membership organisations in the communication industry: Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR), the Institute of Internal Communication (IOIC), the Local Government Association (LGA), and the Public Relations Communications Association (PRCA).

Alastair McCapra, CIPR Chief Executive
This pandemic has hit many of those in our profession hard and its impact will continue to be felt for months to come. But in this time we have also witnessed a resilience and creative innovation in the industry. This important piece of work led by the GCS COVID-19 Advisory Panel seeks to record best practice. As a member of the Panel, I would encourage CIPR members, across the broad range of disciplines and sectors you work within, to submit evidence and help our profession look forward to future opportunities.
Alastair McCapra, CIPR Chief Executive

Submitting evidence

Information and evidence should be submitted to Please use the subject title “COVID-19 Report”. The deadline for submissions is 17 July 2020.

Relevant information and evidence might include the following: results of research on the impact of coronavirus; case studies of work done in response; papers or thought pieces on how businesses have approached the crisis; views on long term impacts and key resources or literature.


About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).