CIPR welcomes Global Alliance ethics pledge
The Global Alliance's call for a worldwide code of ethics for public relations has been welcomed by the President of UK's professional body for PR, Jason MacKenzie Found.Chart.PR, FCIPR.
The Global Alliance, which represents more 160,000 practitioners and academics around the world, issued the pledge in response to calls led by Edelman CEO, Richard Edelman for a universal adoption of new ethical standards.
With members on six continents, the Global Alliance is the embodiment of worldwide public relations. The CIPR is proud to support its efforts to raise professional standards. It is our profound hope that by working with our colleagues across the world, we can set a new - universally adopted - standard of ethical practice.
All professional associations and institutions who are members of the Global Alliance have had to sign up to the Global Code of Ethics which came into force 15 years ago. It is now time for another serious conversation about ethics which responds to the new context in which we operate. As a profession we owe it to ourselves to demonstrate to the world that we take this seriously and I'm delighted that as the second largest professional body in the world, the CIPR is backing the Global Alliance's call.
The final decision on ethics belongs to the individual. However, this option is framed in the principles that ensure the balanced functioning of society, which in turn are nourished by deontological codes that regulate the various social functions.
It is part of the Global Alliance for Public Relations and Communication Management mission to create and take care of that ethical framework, so that professionals and organizations of this industry can carry out their work with responsibility, honesty and solvency.
Recent events highlight the need to strengthen this ethical reference, in order to fight globally and locally the lies and manipulation that have flooded our professional landscape on the back of the post-truth.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).