CIPR welcomes PRCA move on gender pay reporting

The Chartered Institute of Public Relations (CIPR) has today welcomed a move from the Public Relations and Communications Association (PRCA) to encourage PR agencies to share information on gender pay.

The Institute published the following statement in response to the news.

Since 2014 the CIPR has conducted some of the UK’s most comprehensive research into pay inequality. For the past two years, our research partner Survation has employed multi-linear regression analyses to help reveal the true extent of the gender pay gap in public relations. The most recent State of the Profession study identified gender as the third biggest influence on salary and found pay inequality manifested most acutely at senior-level within agencies.

We therefore welcome the PRCA’s move to require all agencies to publish transparent pay scales, regardless of company size. As an organisation representing public relations agencies, the PRCA are uniquely placed to deliver tangible change in consultancies with regards to gender pay. The CIPR has published pay scales by gender within its own accounts since 2014 and would encourage others to adopt similar practices that promote transparency and accountability on gender pay.

In response to the most recent State of the Profession study which suggested pay inequality is largely caused by a lack of women in senior roles, the Institute partnered with Women in PR to conduct in-depth interviews with senior female practitioners. The project aims to shed light on the culture, norms, practices and decision-making which reproduce the gender pay gap.

We are delighted the PRCA and CIPR will be aligned in challenging discrimination. We will be reporting in December on the findings from the initiative with Women and PR with key recommendations for the Industry and will share our detailed findings with the PRCA so together we can work towards ending pay inequality in the PR profession.

Learn more about the CIPR's work on gender pay.


Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).