CIPR welcomes PRSA statement on "alternative facts"

The Chartered Institute of Public Relations (CIPR) - Europe's leading body for public relations professionals - has welcomed a statement from the Public Relations Society of America (PRSA) condemning dishonest communication.

In a statement published yesterday, PRSA Chair Jane Dvorak said "PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never spin, mislead or alter facts".

Jason MacKenzie FCIPR Found.Chart.PR, CIPR President
We stand shoulder to shoulder with the PRSA in their efforts to uphold professional standards of practice in public relations.

In an age where fact and fiction have blurred, the need for PR professionals to practice ethically has never been greater. Delivering reliable and accurate information and never misleading clients, employers or others are vital components of professional practice.

I urge communicators in every corner of our profession to join our industry's global commitment to augment professional standards. CIPR members demonstrate their commitment to ethics by signing the Institute's Code of Conduct and by doing so, distinguish themselves from those who seek to distort truth.
Jason MacKenzie FCIPR Found.Chart.PR, CIPR President

CIPR members undertaking Continuing Professional Development (CPD) are required to complete a compulsory ethics module every year. Download Integrity (PDF) to learn more about professional ethics and the Institute's Code of Conduct.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).