CIPR’s first Integrated Report has ‘back-to-basics’ focus on promoting professionalism
The Chartered Institute of Public Relations (CIPR) has published its inaugural Integrated Report, providing members and the wider public relations industry with a richer, more informative account of the Institute’s activities than in previous years.
In 2014, the CIPR had a back-to-basics focus on its vision and purpose, returning the organisation to its roots of professionalism as set out in our Royal Charter – to promote professionalism in public relations for practitioners, and in the public interest.
We sought to align the organisation firmly with this vision in 2014 through changes to governance, operational activity, campaigning and thought leadership. This focus and sense of purpose has been helpful in defining priorities.
The end result is a clear value proposition to members, whatever the stage of their career. If 2014 was a year of modernisation, 2015 must continue and consolidate this agenda.
Our first Integrated Report is based on six capitals – financial, manufactured, intellectual, human, social and environmental, providing an account of how we make use of those capitals and how we replenish them as we work to create value.
We believe that describing our activities in these terms and applying a common model adopted by many other organisations allows us to be more transparent and accountable, both to our members and to society in general.
This report is also an opportunity for members to see Integrated Reporting in action, and consider this approach as a way of adding greater value for their own organisations or their clients. We will also be developing resources on our website to promote adoption of the Integrated Reporting Framework and to help CIPR members create and refine appropriate materials themselves.
The Finance Report evidenced a fifth successive year of profitability with a retained surplus for the year of £17,652. This surplus takes the Institute’s total reserves to £886,051.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).