London,
13
November
2014
|
14:48
Europe/London

#CIPRsm launch new guide to 'Mobile and Public Relations'

The Chartered Institute of Public Relations Social Media Panel (#CIPRsm) has today launched a new guide on 'Mobile and Public Relations'.

The guide, produced by #CIPRsm members Paul Wilkinson FCIPR, Rachel Miller FCIPR, Dom Burch MCIPR and Joanna Halton MCIPR, covers how mobile communications and mobile-oriented social media is changing PR.

Key themes in the 21-page document are:

  • History
  • Networks & Wifi access
  • Demographics
  • ‘Mocial’
  • PR & mobile ‘journalism’
  • PR & the mobile web
  • PR & local
  • PR & internal communication
  • PR & events
  • Ten tweetable mobile PR questions

The authors of the guide, plus other #CIPRsm members will be leading a tweetchat on mobile and public relations, tomorrow, Friday 14 November, between 1pm and 1.45pm. Join and follow the debate with hashtag #CIPRsm.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).