#CommsChat on CIPR strategy

This evening @CommsChat, Communicate Magazine’s weekly Twitter-based community debate, will be hosting a discussion on CIPR’s recent strategy document.

CIPR has set out a proposal for a new strategy for the Institute which has just completed a consultation phase with members, receiving nearly 120 detailed and constructive responses. We are extremely grateful to those members who have taken the time to comment on the strategy and we are taking their points seriously.


Alastair McCapra, CIPR Chief Executive
Communicate Magazine did invite CIPR to contribute to tonight’s discussion but we have declined this offer. We are accountable to our members, and many of them took the time to complete the survey. We do not wish to discuss the strategy publicly before we have properly examined and assimilated their input and communicated the findings with them.

We will continue to engage with members on our direction and priorities. Our strategy working group will meet later this month, and the final version will then go to our Board and Council in December. After this we will be very happy to take part in a Tweetchat or any other discussions about our intentions.
Alastair McCapra, CIPR Chief Executive

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).