CPD Kickstart campaign sees CIPR crowned at 2023 Memcom Awards
The Chartered Institute of Public Relations (CIPR) took home two awards at the 2023 Memcom Awards. The Institute saw off competition to take home gold in the Best Campaign on a Shoestring award for their CPD Kickstart campaign. The campaign was also recognised in the Best Integrated Marketing or Membership Campaign award, receiving a highly commended award.
Commenting on the campaign, the judges said it was "well thought out with plenty of structure. It showed clear impact, with testimonials, overachieving targets and increased engagement. Simple but effective techniques such as the use of a leaderboard were employed".
The Memcom Awards recognise the creativity and hard work which goes into driving up the standards of the membership sector and shine a light on the organisations that increase value for their profession and contribute to a better society. They are open to professional bodies, trade associations, membership charities, trade unions and the wider not-for-profit membership sector.
The Memcom Awards are revered as the benchmark of excellence in the world of membership bodies and I am incredibly proud they have awarded us for our brilliant CPD Kickstart campaign. It's a testament to the hard work and excellence of the team as well as the value that we place on CPD across the whole Institute, highlighted by the record number of new joiners that now start their CPD journey. I hope members will share my pride in seeing that their professional body has been recognised nationally and join me in congratulating all those involved.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 10,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).