Done in 60 seconds: Finalist line-up announced for one day creative shootout

Eight teams from leading agencies have now been chosen for the live Final of The 2017 Creative Shootout.

The Final will be held at the iconic home of the British Academy of Film and Television Arts (BAFTA) in London’s Piccadilly on 19th January 2017.

On the day, the eight Finalist teams will receive a real brief in the morning from this year’s charity party, Mind and Rethink Mental Illness, and four hours later, will have 15 minutes each on the stage at BAFTA to pitch their creative back to a high profile judging panel and an audience of 250 people. This year, the audience will also have a vote to help decide the winner.

Agencies entered by giving the judges a ‘60 second’ submission (in whatever format they liked) on why they have the creative firepower for Mind and Rethink Mental Illness.

The inaugural Creative Shootout Final was won by Mischief, and the Engine Group-owned agency has two teams in the 2017 Final as it bids to hold onto its crown. The full list of shortlisted Finalists is (in alphabetical order):

  • Brand communications agency, Bottle
  • Top 10 UK PR agency, FleishmanHillard Fishburn
  • International communications agency, Hotwire
  • Two teams from Mischief, the agency that won the inaugural Creative Shootout
  • PR and SEO agency, Ready10
  • Global marketing communications agency, Text 100
  • Creative communications agency, Wire Media

The live Final starts at 2.30pm on 19th January and follows into the evening after party (6pm) which will include the announcement of 1st, 2nd and 3rd. For tickets, visit

Creative Shootout Founder Johnny Pitt: “We had a lot of clever entries, both physical and digital – and the judges had a tough job compiling the line-up. The Shootout is about celebrating and showcasing the best creative talent in the UK, live – and with our chosen Finalists, we look well set for creative fireworks on the big day."

A number of prominent mental illness campaigners including Frankie Bridge and Alastair Campbell have encouraged the UK marketing industry to support the Shootout, more of which can be seen at

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).