'Effective communication can boost UK productivity' - CIPR welcomes Government's Industrial Strategy

The Government’s Industrial Strategy, Building a Britain Fit for the Future (PDF) White Paper is a welcome response to the uncertainty faced by businesses as Britain negotiates its way through Brexit.

One of the ways UK businesses can address their resilience and productivity is to place greater emphasis on effective relationships with key stakeholders across the community. Public relations is a strategic management function which creates, sustains and strengthens relationships and reputations.

The Government's strategy outlines Five Foundations of Productivity and the CIPR believes an engaged and motivated workforce will be needed to boost productivity and make the most of UK's untapped potential.


Jason MacKenzie FCIPR Found.Chart.PR, CIPR President
Professional internal communication and employee engagement can help British industry tangibly improve productivity. Senior managers should be open and honest about what’s happening in their organisation and actively seek out employee views.

Open, honest dialogue leads to higher levels of engagement and cultivates an environment that allows innovation and productivity to flourish. In addition to internal communication, the four Grand Challenges highlighted in the paper are related to brand and reputation management, disciplines that many public relations practitioners employ daily. Businesses should position professionals with these skills at the centre of their approach to adopt new ways of working and position Britain as a leader on the world stage.
Jason MacKenzie FCIPR Found.Chart.PR, CIPR President

The CIPR is further encouraged by the Government's emphasis on boosting productivity through training. As the UK's leading public relations training provider, the CIPR trains more than 2,000 professionals every year.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).