Episode 16 of CIPR's Engage Podcast out now; PR in the Age of AI

The Chartered Institute of Public Relations' (CIPR) Engage podcast returns with a new episode reflecting on artificial intelligence's origins and its impact on the future of public relations. 

Episode 16 – PR in the Age of AI – comes one year after the launch of ChatGPT. Host Andrew Bruce Smith, marks the natural language processing tool’s first birthday by looking at the unprecedented technological advances in AI and examining how future developments will impact PR’s landscape. 

This episode explores both the practical and ethical aspects PR and comms teams have to consider in the AI era. The panel discusses what AI tools and new skills practitioners will need as AI evolves, and the ethical and legal implications of implementing AI in its industry-specific use cases. 

Joining Andrew are; 

  • Antony Cousins, Executive Director for Strategy at Cision
  • Swati Virmani, Senior Lecturer at De Montfort University
Debbie West Chart.PR, MCIPR, Chair CIPR Podcast Editorial Board

This episode reflects on the rapid and transformative journey and evolution of artificial intelligence and its potential to completely reshape the nature of PR and indeed, the digital world. Our guests offer us a profound understanding of the practical and ethical dimensions of AI in PR, guiding us through to the evolving landscape of AI tool stacks and the future skills the sector will need. 
Many thanks to Andrew, Antony, and Swati for taking the time to share with us their thoughts and experience.” 

Debbie West Chart.PR, MCIPR, Chair CIPR Podcast Editorial Board

  • Listen to the Engage Podcast on Apple, Google or Spotify.
  • Find out more about the CIPR's Engage podcast. Episode 16 will not be available on our Engage podcast page until 18 December due to scheduled website maintenance.
  • CIPR members can log 5 CPD points for listening to this episode.



About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).