Episode 3 of CIPR'S 'Engage' Podcast out now; 'Hybrid working'


"If you want change to happen then you have to engineer the environment to make that, to facilitate it so that it can happen. And if there aren't those firm decisions in organisations now about what the future looks like, and how people are going to work - there's policies, there's process, there's legal stuff, all that stuff has got to be put in place to actually make hybrid working really fly - what will happen is you'll go back to the old way of doing things."

-Martin Flegg - Chair of Inside CIPR committee 

The new episode of CIPR’s quarterly ‘Engage’ podcast is out today. Episode three -‘Hybrid Working’ - reflects on the opportunities, benefits, and challenges of hybrid working in light of the “very different landscape” caused by the global pandemic. It explores different definitions of hybrid working and highlights the influence of organisational culture in adapting to working life in a post-lockdown world.  

Host, CIPR vice President, Jenni Field Chart.PR, FCIPR talks to three experienced PR practitioners with a breadth of experience and insight including from large, national organisations and the arts – an industry heavily impacted by the pandemic. Each guest shares their unique personal and professional challenges as well as their solutions and advice for hybrid working.  

Joining Jenni is:  

  • Kate Shaw - Senior Internal Comms Manager for Nationwide Building Society 
  • Martin Flegg - Chair of Inside CIPR committee 
  • Sofia Cann - Head of Marketing and Comms for Square Chapel Art Centre in Halifax and the Old Court in Wigan 
Sara-Anne Mills-Bricknell, Chair CIPR Podcast Editorial Board
With lockdown measures easing across the UK, hybrid working seems to have become the latest buzzword with many organisations discussing the purpose of the office and how people want to work in a post-covid world.

In this episode Jenni, Sofia, Martin and Kate explore a breadth of themes relating to hybrid working highlighting how working remotely and working as a truly flexible organisation are very different to each other. I hope listeners are encouraged to think about the challenges we face as an industry, but also the opportunities to pave the future of work to offer teams and individuals greater work-life balance.

Sara-Anne Mills-Bricknell, Chair CIPR Podcast Editorial Board

  • Listen to and download the podcast here. 
  • Each podcast is worth 5 CPD points. 

Notes to editors

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).