Episode 6 of CIPR’s Engage Podcast out now; Accessible Communications
“If we know that our employees are struggling to access content and communication, then it is impacting their ability to do their jobs well and to thrive in their work. So, from a human perspective, it's the right thing to do - to focus on accessibility - but also commercially as well.”
Rachel Miller, founder of All Things IC
The latest episode of CIPR’s quarterly ‘Engage’ podcast is out today and explores accessible communications and the role public relations professionals have in ensuring client and employer communications are accessible and inclusive.
With 15% of the world’s population facing some form of disability and the World Health Organisation (WHO) estimating that two billion people across the globe will require assistive communication, memory, or a hearing aid in the next 10 years, this episode looks at the importance of embedding accessible practices in the workplace and practical advice in how to do that. Joining host, Zach Cutler CEO of Propel, to share their thoughts and experiences are guests;
- Sarah Brown-Fraser, marketing and communications manager at Activity Alliance
- Rachel Miller, founder of All Things IC
- Jarrod Williams, communications manager at Bromford
The figures from the World Health Organisation highlight just how important an issue accessibility is and the challenge it presents to our profession. If this isn’t already an active discussion in your organisation or with your clients, it needs to be. As our guests discuss, this is as much about improving the workplace as it is a commercial consideration.
Thank you to all the guests for this fascinating discussion and for sharing their experiences. I hope it encourages more of our listeners to take action by checking out the useful resources mentioned in the episode to develop their knowledge and understanding on this topic.
For more information:
- Listen to and download previous episodes of the Engage podcast
- Watch the CIPR’s accessible digital communications webinar
- Join the Accessible Social Facebook group
- Upskill yourself or your teams with Communication Access UK training
- View the Government Communications Service accessibility guidance on planning, creating and publishing accessible social media campaigns
- Each podcast is worth 5 CPD points.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with nearly 10,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).