First Influence e-zine of 2022 out now

The latest issue of the CIPR's award-winning Influence e-zine is out today featuring the best commentary and opinion from the world of public relations. 

The first issue of 2022 - under the direction of new Freelance Influence Editor, Lysanne Currie - is available online, exclusively for all CIPR members. The new issue is packed with articles and includes features on the networking dilemma facing Gen Z, driving behavioural change, navigating the new world order, and much more.  

What to do when your company culture threatens your reputation How should the comms department act when its business leaders are turning a blind eye to a toxic company culture? 

Want to Develop a Better Crisis Comms Mindset? Although reputation risk management sits at the heart of comms functions in most modern-thinking firms, how ready are you if a crisis hits? 

When the Going Gets Tough Can you really learn from your mistakes? The former head of operational readiness for British Airways says you can. And he was there for the chaos of Heathrow Terminal 5’s opening – the one branded a ‘national embarrassment’.  

Kooky Collaborations From the Simpsons on a catwalk to Rick Astley singing Smiths songs, which of the wildest brand collaborations of recent times have packed a PR punch? 

How Substack Stacks Up: What is Substack and how can PRs use it for their clients? Influence chats to Substack’s Farrah Storr to find out more. 

Pitching for business: Are you a PR that wants to craft the perfect pitch to win new business? If you’ve struggled to get new clients, learn how to refine your pitching skills with our top tips. 

Lysanne Currie

Although this is the first issue of Influence I have worked on, I want to thank my predecessor, Rob Smith for his efforts in commissioning many of these articles and features. As always, readers will find the perfect blend of thought-provoking and practical content on some of the big issues facing the world of work and our industry. I’m sure this issue is one members will appreciate and enjoy and I look forward to hearing your feedback as I begin work on our next issue.

Lysanne Currie

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About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).