Get the T-shirt at CIPR Word-of-Mouth Training for PR Professionals

Pass the word on - there is a rare chance to show off to your friends and get some cutting edge training with the offer of a unique ‘Big Mouth’ T-shirt for delegates attending the ‘word-of-mouth and viral communications’ half-day training course at the Chartered Institute of Public Relations (CIPR) offices in London on Wednesday 28 March.

The tongue-in-cheek offer, with the promotional message ‘Big Mouth – I went on the word-of-mouth training course at the CIPR and got more than this lousy T-shirt’, celebrates the pioneering training session on one of the most powerful forms of communication.

The course offers 101 tips on how you can manage your word-of-mouth, harness and cook what are called 'memes', and get viral communications working for you - online and offline, enabling practitioners to become the equivalent of ‘Word-of-Mouth Directors’ for their organisations.

The course has been devised and will be delivered by Andy Green FCIPR. His book ‘Effective Personal Communication Skills for PR’, part of the Institute’s Public Relations in Practice series, was one of the first public relations texts to cover word-of-mouth and ‘memes’.

Sharing examples from the work of Edward Bernays to the latest cutting edge campaigns, you will go away telling your friends how you can manage your word-of-mouth, how to create positive messages about you, what you do and what you stand for.

Commenting Andy Green FCIPR, said:

Andy Green FCIPR
Most people who work in public relations regard word-of-mouth as something that just happens, a force beyond their control – that’s wrong. Why is it that some ideas can spread like wildfire, while others languish, are ignored and overlooked? Word-of-mouth is regarded as the most potent marketing communications tool: if others recommend you, it’s the best positive message you can enjoy and you have the equivalent of an unpaid army of sales people working for you.
Andy Green FCIPR
Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).


The training course will teach how you can unleash a tidal wave of communications and includes:

• how to manage your word-of-mouth
• tools to measure your word-of-mouth
• how to create, cook and harness potent word-of-mouth campaigns
• how to make your message 'sticky' and memorable
• what to do in response to a negative word-of-mouth
• how to manage conspiracy theories
• how to create, build and use networks.

Places on the course are limited. To book your place, visit the course page on the CIPR website or ring 020 7631 6900. Don't forget to mention your T-shirt size.

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