Global associations commit to strengthening public relations ethics

The CIPR’s Chief Executive and representative on the Board of the Global Alliance, Alastair McCapra, has today welcomed an international effort to elevate the ethical standards of global public relations.

Following a meeting of professional associations in Madrid, the Global Alliance has committed to raise standards of practice by developing a set of ethical principles for PR professionals across the world. The Global Alliance's full statement is available here.

Alastair McCapra, CIPR Chief Executive
Richard Edelman has articulated an important challenge. This is a great response from the global profession and the start of an important and valuable dialogue on the subject that defines the future of the practice.

The highest standards of professional ethics are enshrined in our Royal Charter and all CIPR members are bound by our Code of Conduct. Our members have provided global leadership in the development of ethical standards in the 70 years since the foundation of the IPR and will play a full role in these discussions.

The parallel challenge is for agency owners is to ensure that their agency or their staff join a professional body, where these standards are enforced.
Alastair McCapra, CIPR Chief Executive
Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).