Gold winners celebrate after picking up 2012 CIPR East Anglia PRide Awards

The West Wing at Ickworth near Bury St. Edmunds, last night played host to this year’s leading regional honours in the PR profession, the 2012 CIPR East Anglia PRide Awards.

Among winners and finalists at the black-tie gala event were Genesis PR, winners of ‘Outstanding Public Relations Consultancy’, picking up five other gold awards in categories including ‘Consumer Relations’ and the award for ‘Best Use of Measurement and Evaluation’. 

The other big winners on the night were Essex County Council and Kidney Research UK, both winning three gold awards each, with Essex County Council’s Michael Page also picking-up the accolade of ‘Outstanding Young Communicator’. The coveted ‘Regional Campaign of the Year’ award went to Norfolk County Council for their ‘Fair Fares’ campaign.

Approximately 100 of the region’s leading public relations practitioners attended the annual awards ceremony, sponsored regionally by Green Square Communications and High Position, and supported by national sponsors: Precise, PRWeek, and Specialist Speakers.

Chair of the CIPR East Anglia Group, Rachael Paddick MCIPR, commented:

Rachael Paddick
Year-on-year, PRide Awards entries become more innovative and opportunities have clearly been harnessed to deliver tangible impact against challenging objectives. And with all this opportunity at our feet, we’ve got better at cutting through the noise to justify the worth of communications more than ever. Whether you are an award winner or not, the PRide Awards unite us in excellence and we should all be proud of our achievements, congratulations to all.
Rachael Paddick

The full list of the 2012 East Anglia PRide Awards winners is as follows:

  • Not-for-Profit: Genesis PR – Social Worker of the Year Awards
  • Community Relations: Essex County Council – Love Where You Live
  • Public Sector: Essex County Council – Good for Essex
  • Best Campaign £10,000 and Under: Kidney Research UK – World Kidney Day Transplant Breakthrough
  • Healthcare: Kidney Research UK – World Kidney Day Transplant Breakthrough
  • Consumer Relations: Genesis PR – PR drives business at Ford Retail
  • Best Use of Media Relations: Kidney Research UK – World Kidney Day Transplant Breakthrough
  • Integrated Communications: Genesis PR – Campaigning for a healthier Suffolk
  • Best Use of Social Media: Quay West Communications – Quooker - The Instant Boiling Water Tap
  • External Publication: Mosaic Publicity & Havebury Housing Partnership – Havebury News
  • Internal Publication: James Paget University Hospitals NHS Foundation Trust – Making Waves
  • Best Digital Campaign: Quay West Communications – Bike Theft: The Movie
  • Best Event: Genesis PR – Social Worker of the Year Awards
  • Outstanding Young Communicator: Michael Page – Essex County Council
  • Outstanding Small Consultancy: Jungle Public Relations – Managing Change and Preparing for Growth
  • Outstanding In-House Public Relations Team: Essex County Council – Essex Communications
  • Outstanding Public Relations Consultancy: Genesis PR – New brand boosts growth
  • Best Freelance Practitioner: Terry Nicklin
  • Regional Campaign of the Year: Norfolk County Council – Fair Fares
  • Best use of Measurement & Evaluation: Genesis PR – PR drives business at Ford Retail

View the full list of results, with gold winner case studies, on the CIPR website.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).

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