London,
15
November
2013
|
10:34
Europe/London

Government digital communication review sets out bold plan

The CIPR welcomes the Digital Communication Capability Review published by the Cabinet Office today.

The review sets out a bold ambition and plan that seeks to normalise digital communication by the end of 2014.

Stephen Waddington MCIPR, Chartered Practitioner, European Digital & Social Media Director at Ketchum
The review is a thorough piece of work that contains lessons for both the public and private sector. It’s a manifesto for changes that sets out a framework for modernising and upgrading communication across government in the UK.
Stephen Waddington MCIPR, Chartered Practitioner, European Digital & Social Media Director at Ketchum

According to the 24-page report, digital forms of communication and engagement should be a core skill not a specialism, communication leaders need to work closer together to share best practice, and attitudes to risk need to be balanced with business need.

A work plan sets out objectives and actions for the wholesale upgrade of government communications by the end of 2014.

The review is in itself an excellent example of modern communication and engagement. A draft of the review was published via the Government Communication Network four weeks ago with an invitation for comment. Feedback has been incorporated in the final draft of the report and captured in an Annex.

The Guardian is hosting an online chat today with the Cabinet Office to discuss how to ensure that Government communications is fit for the future. This discussion will take place on the Guardian Public Leaders Network from 12 noon to 2pm.

View Stephen Waddington's blog post on the Government Digital Communication Capability Review.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).