London,
10
January
2020
|
18:18
Europe/London

Harold Burson, founder of Burson-Marsteller, passes away

The CIPR is sad to learn of the death of Harold Burson, founder of Burson-Marsteller.

Once described as "the greatest ever PR practitioner", Burson was awarded the 2017 CIPR President's Medal for his outstanding contribution to public relations practice. Upon receiving the award, he said:

"I am truly humbled to receive the President’s Medal from the CIPR and to join so many highly accomplished and distinguished honorees. I am extremely grateful to be recognized for seeing the opportunity to make PR a global enterprise, which is what I call one of my ‘defining moments'. But, as I look back on Burson-Marsteller’s 64 years, I am most grateful for having had the opportunity to work with and employ many of the brightest minds in our industry."

Jason MacKenzie, CIPR's 2017 President, who awarded Burson the President's Medal said:

Jason MacKenzie FCIPR Chart.PR, CIPR President 2017
Awarding the CIPR President's Medal to Harold was a privilege - he was the most deserving recipient I could imagine. Harold left a legacy of wisdom and insight, and will continue to be an inspiration for a great many years to come.
Jason MacKenzie FCIPR Chart.PR, CIPR President 2017

BCW have published a celebration of his life.