London,
05
December
2015
|
10:51
Europe/London

Honouring exceptional talent in public relations across the North East

The best of public relations in the North East were announced last night (4 December 2015) at the 2015 CIPR North East PRide Awards, which gathered together more than 100 of the region’s public relations professionals to celebrate at The Biscuit Factory, Newcastle.

Amongst the big winners on the night was the Northumbria Healthcare NHS Foundation Trust claiming three Gold Awards for Healthcare Campaign, Integrated Campaign and Best Use of Digital.

Two of them were for their campaign ‘A&E changes across Northumberland and North Tyneside’, created in order to raise awareness of the changes that took place at A&E departments in Hexham, North Tyneside and Wansbeck general hospitals which became 24 hour walk-in services providing urgent care for less serious conditions.

The team wowed the judges with their approach and were commended for a “robust and comprehensive campaign that was executed across a vast geographical region”. They were also credited for “using a thorough mix of communications channels to effectively reach residents and workers while delivering strong return on investments."

The other big winner of the night was Cool Blue Brand Communications, also scooping three Gold Awards for Best Publication “Story Living Magazine - Story Homes”, Arts, Culture or Sport Campaign for “A second year of thrifty fun! - Festival of Thrift”, in addition to the coveted title of Outstanding Public Relations Consultancy.

Sally Pearson MCIPR, Chair of the CIPR North East group, and freelance consultant
This year's PRide Awards demonstrate yet again the breadth of quality and creative PR talent from across the North East. Standards for the awards are extremely high and everyone nominated for an award should be incredibly proud of their work, in what has been a highly competitive competition.

On behalf of our committee, I'd like to congratulate tonight's winners, all of whom have demonstrated the highest professional standards of public relations practice.
Sally Pearson MCIPR, Chair of the CIPR North East group, and freelance consultant

Full Gold Award winners from the 2015 CIPR North East PRide Awards:

  • Corporate and Business Communications Campaign: Symbiosis - The go-to sterile specialist, ramarketing
  • Public Sector Campaign: Jack's Story, Tyne and Wear Fire and Rescue Service
  • Not-for-Profit Campaign: Changing Lives, Narrative
  • Healthcare Campaign: A&E changes across Northumberland and North Tyneside, Northumbria Healthcare NHS Foundation Trust
  • Integrated Campaign: Opening The Northumbria, Northumbria Healthcare NHS Foundation Trust
  • Low Budget Campaign: Keeping up with the Cowdashians, Creo Communications
  • STEM Campaign: Symbiosis - The go-to sterile specialist, ramarketing
  • Arts, Culture or Sport Campaign: A second year of thrifty fun! - Festival of Thrift, Cool Blue Brand Communications
  • Best Use of Media Relations: General Election unspun, Durham University
  • Best Use of Digital: A&E changes across Northumberland and North Tyneside, Northumbria Healthcare NHS Foundation Trust
  • Best Publication: Story Living Magazine - Story Homes, Cool Blue Brand Communications
  • Best Event: How to spend the mental health pound, NHS North of England Commissioning Support
  • Outstanding In-House Public Relations Team: Durham University
  • Outstanding Public Relations Consultancy: Cool Blue Brand Communications

View full set of results, including Silver winners and case studies.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).