Honouring the best of public relations across Northern Ireland
Last night (23 October 2015), over 200 public relations professionals from across Northern Ireland gathered to celebrate the best of public relations across the nation at the 2015 CIPR Northern Ireland PRide Awards at the Culloden Estate & Spa, Belfast.
Amongst the big winners on the night were Translink, claiming four Gold Awards, including both Community Relations Campaign and Public Sector Campaign for their campaign ‘iPredict’.
‘iPredict’ was created in order to communicate key safety messages about the dangers associated with misuse of the network to young audiences. It was commended by judges for being “highly creative and cleverly targeted”. They also credited it for “succeeding in engaging their young audience with their novel performances, positively influencing their behaviours and promoting their personal safety and that of others by using digital technology and cutting edge animation, mixed with more than a little magic.”
The other big winner was JPR with five Gold Awards, including the coveted title of Outstanding Public Relations Consultancy.
Last night we celebrated some fantastic work carried out by talented individuals, teams and organisations from across the region. The level of excellence in Northern Ireland is outstanding, year on year these awards help highlight the strong calibre of individuals and teams working within public relations and demonstrations how Northern Ireland is driving forward best practice, ethics and professionalism in PR. Therefore, it was apt that we also celebrated a momentous milestone for CIPR NI, as it marks 50 years. I have no doubt we have another strong 50 years ahead.
Full Gold Award winners from the 2015 CIPR Northern Ireland PRide Awards:
- Corporate and Business Communications Campaign: Journey to being named NI's top company, JPR
- Internal Communications Campaign: 'Hello my name is ......', Southern Health and Social Care Trust
- Consumer Relations Campaign: The tart with a cart - launching Mrs. Brown's Boys D'Movie, Clearbox Communications
- Public Sector Campaign: iPredict, Translink
- Corporate Social Responsibility Campaign: Coca-Cola 'Refreshing Responsibly', Coca-Cola HBC Northern Ireland
- Community Relations Campaign: iPredict, Translink
- Public Affairs Campaign: Off The Record: a criminal record shouldn't be a life sentence, NIACRO
- Not-for-Profit Campaign: Hunger Stops Here, Concern Worldwide
- Healthcare Campaign: ‘Look After Your Lungs’, Southern Health and Social Care Trust
- Integrated Campaign: 12 cuts of Christmas, Action Mental Health/Turley PR and Public Affairs
- Low Budget Campaign: Stay out of harm down on the farm, JPR
- STEM Campaign: INVENT- The Search for Northern Ireland’s Science and Technology ‘Next Big Thing’, ASG PR
- Arts, Culture or Sport Campaign: The tart with a cart - launching Mrs. Brown's Boys D'Movie on DVD, Clearbox Communications
- Best Use of Media Relations: Northern Ireland: From Bolshoi to Belfast: The Theatre of Costume, JPR
- Best Use of Digital: Tesco does Strictly Come Shopping, Serious PR
- Best Use of Social Media: Belfast International Airport, The Web Bureau
- Best Use of Photography or Design: ReadOn, Cancer Fund for Children
- Best Publication: City Matters, Belfast City Council
- Best Event: Belfast Telegraph Sports Awards, JPR
- Outstanding Young Communicator: Kerri Young MCIPR, Smarts Communicate
- Outstanding Independent Practitioner: Chris Love FCIPR , Love PR
- Public Sector Team of the Year: Translink
- Outstanding In-House Public Relations Team: Translink
- Outstanding Small Public Relations Consultancy: RNN Communications
- Outstanding Public Relations Consultancy: JPR
View full set of results, including Silver winners and case studies.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).