Honouring the best of public relations across the North West

Yesterday (5 November 2015), the best of public relations in the North West were announced at the 2015 CIPR North West PRide Awards, which gathered together more than 300 of the region's public relations professionals to celebrate at The Midland, Manchester.

Alder Hey Children's Hospital were one of the big winners of the night, picking up three Gold Awards, including two for their campaign, “Taking a fresh look at mental health”, in collaboration with The Fresh Group.

This campaign sought to tackle the stigma around mental health in young people and help those suffering in silence to seek help and information. The judges were really impressed by the “effective use of young service users to shape, develop and own the tactics, which resulted in the achievement of changed perceptions.”

The other big winner of the night was Peppermint Soda, also scooping three Gold Awards, including the coveted title of Outstanding Public Relations Consultancy.

Abi Whitfield MCIPR, Chair of CIPR North West and Earned Media Director at McCann Manchester
Everyone who has been awarded with, or shortlisted for, a PRide Award this year should be immensely proud of their achievement. The PRide Awards ceremony is the most coveted awards event for our industry.

It presents a great opportunity to showcase the vast array of outstanding talent across the North West. On behalf of our committee, I'd like to offer my sincere congratulations to our Gold winners last night, all of whom have demonstrated the highest professional standards of public relations practice. Well done! 
Abi Whitfield MCIPR, Chair of CIPR North West and Earned Media Director at McCann Manchester

Full Gold Award winners from the 2015 CIPR North West PRide Awards:

  • Corporate and Business Communications Campaign: Supercharging Manchester's Workforce, Peppermint Soda
  • Internal Communications Campaign: Join the Resistance - Staff Flu Campaign, Mersey Care NHS Trust
  • Consumer Relations Campaign: This isn’t just any current account, it’s the M&S Current Account, M&S Bank
  • Public Sector Campaign: Taking a Fresh look at mental health , The Fresh Group and Alder Hey
  • Community Relations Campaign: Harry’s seaside wish #bringsjoy, Intelligent Conversation
  • Not-for-Profit Campaign: The Angelina Effect, Peppermint Soda
  • Healthcare Campaign: Taking a fresh look at mental health, The Fresh Group and Alder Hey
  • Integrated Campaign: The Buying Game, Skout PR
  • Low Budget Campaign: Alfresia - Beating Google's Penguin Update, PR Agency One
  • STEM Campaign: From the Selfie to the ‘Shelfie’ with 3D Printing at Asda, Havas PR UK
  • Arts, Culture or Sport Campaign: Shakespeare Week, Fido PR
  • Best Use of Media Relations: Secret funding - exposing a national scandal, RMS PR
  • Best Use of Digital: Write Christmas, Democracy
  • Best Use of Social Media: #voiceofmums, Weber Shandwick
  • Best Use of Photography or Design: A Cavernous Display of Light, Weber Shandwick
  • Best Publication: Make our people feel proud, RMS PR
  • Best Event: World's Largest Beachball for #BlackpoolsBack, Brazen
  • Issues or Crisis Management: Manchester Dogs' Home Fire, Smith & Smith PR
  • Outstanding Young Communicator: Tracy Calvert MCIPR, Story Homes
  • Outstanding Independent Practitioner: Hilary Berg MCIPR, Hilary Berg Consulting
  • Outstanding In-House Public Relations Team: Alder Hey Children's Hospital
  • Outstanding Small Public Relations Consultancy: PR Agency One
  • Outstanding Public Relations Consultancy: Peppermint Soda

View full set of results, including Silver winners and case studies.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).