Honouring the best of public relations across Yorkshire and Lincolnshire
Last night (26 November 2015), the best public relations campaigns, practitioners and organisations across Yorkshire and Lincolnshire were announced at the 2015 CIPR Yorkshire and Lincolnshire PRide Awards at Aspire, Leeds, hosted by presenter and journalist Gaynor Barnes.
St John Ambulance was awarded the prestigious Gold Award for Regional Campaign of the Year for their campaign “First Aid For All”, launched to increase its presence and first aid output in Leeds to adults and young people. According to the judges it was a “remarkable – and very probably – life-saving region-wide campaign!” The judges were impressed with “the strategy and the legacy this campaign has secured for St John Ambulance in Leeds and further afield.” They also commented that “it is testimony to the professionalism and creativity of the charity’s own communications team that they have been able to exceed all of the campaign’s objectives on such a tight shoestring.”
Multiple Gold Award winners on the night included Grayling, Northern Powergrid, Prohibition, Umpf, Wolfstar and Yorkshire Building Society.
If there were anything to prove that we’re punching above our weight as a region, it would be the quality of the entries on display at the 2015 CIPR PRide Awards. It’s an exciting time for Public relations which is becoming more influential in both the workplace and organisations of all types. The campaigns and winning teams touch every segment of business and every part of society – they highlight that Yorkshire truly has re-secured its position as the centre of excellence outside of the capital for public relations and organisational communications.”
“2016 will be an exciting year for the regions professionals. More international businesses and organisations are looking to relocate to Yorkshire and one of our key institutions, Leeds Beckets University, celebrates the 25th anniversary of its accredited PR course. These provide an excellent springboard for international awareness about what our PR and marketing community has to offer.
Full Gold Award winners from the 2015 CIPR Yorkshire and Lincolnshire PRide Awards:
- Corporate and Business Communications Campaign: KPMG - Nunwood - US CEE outreach campaign, Wolfstar
- Internal Communications Campaign: Team Powergrid: Hidden Heroes Every Day, Northern Powergrid
- Consumer Relations Campaign: The World's First Dog Selfie Mirror, Umpf
- Public Sector Campaign: Giving YPO a voice, Grayling
- Community Relations Campaign: Northern Powergrid and Ahead Partnership: Make the Grade, Northern Powergrid
- Public Affairs Campaign: 2015 General Election: housing market engagement, Yorkshire Building Society
- Not-for-Profit Campaign: Give a XXXX, Give an X, Banana Kick, Leeds Beckett Students’ Union and Leeds University Union
- Integrated Campaign: Motherhood – The Hardest Job in the World, Prohibition
- Low Budget Campaign: Suits you Sir! The world's first bespoke cycling suit for businessmen, Content Soup
- STEM Campaign: Onlincolnshire - Making the Broadband Connection, Shooting Star
- Regional Campaign of the Year: First Aid For All, St John Ambulance
- Best Use of Media Relations: Yorkshire Building Society's 150th Anniversary, Yorkshire Building Society and Hatch Communications
- Best Use of Social Media: The Football Pools - All To Play For, Aberfield Communications
- Best Event: Husqvarna World Pole Climbing Championship, Wolfstar
- Issues or Crisis Management: Reconnecting M&S with Harrogate, Grayling
- Outstanding Young Communicator: Katie Mallinson MCIPR, Scriba PR
- Outstanding In-House Public Relations Team: ongo
- Outstanding Small Public Relations Consultancy: Prohibition
- Outstanding Public Relations Consultancy: Umpf
View full set of results, including Silver winners and case studies.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).