Irish PR industry worth over one billion euros

The public relations profession in Ireland contributes around 1.2 billion euros to the economy according to the Amárach Research for the Public Relations Institute of Ireland (PRII).

The PRII Census research reaches a similar conclusion to the CIPR’s State of the Profession report, published earlier this year, by shining a light on the growth of the profession and the value public relations delivers.

The report identifies ‘communication strategy development’ as the most commonly undertaken task (79%) with media relations closely following (75%). Encouragingly a significant number of practitioners (82%) have a professional qualification relevant to their work, particularly when compared to the UK findings in State of the Profession (45%).

Alastair McCapra
The CIPR welcomes this report from the PRII which highlights the increased value and recognition that effective and strategic public relations delivers. The strategic focus of practitioners’ work and the importance of professional qualifications come across strongly, and these are values we very much share.
Alastair McCapra
Notes to editors

About the Chartered Institute of Public Relations (CIPR)

The CIPR is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).